Alex began his journey into health, fitness and rehabilitation through a professional career in football. Although short lived, his experiences or working in professional clubs such as Dunfermline Athletic and Dundee opened his eyes to the difficulties, and solutions, associated with performance and pain.


Having left school at 16 to pursue his football career (and assuming he’d never return to any form of study), Alex went on to 7 years of further study. Beginning in college he achieved an HND in Fitness, Health and Exercise, before moving on to University where he attained a BSc with Honours for Sports and Exercise Science, and finally a MSc in Physiotherapy. The pursuit of understanding how to help and support people is the reason Alex has, and continues to challenge and develop his his learning.


One of Alex’s key interests is the topic of pain and how to best manage it. Everyone experiences pain in some form or another. But helping someone through their pain requires an individualised approach, which is something Alex appreciates from his experience with working with a range of clients, from athletes all the way to stroke survivors. By understanding the human body and valuing the actual person, Alex has been able to expertly rehabilitate his clients to full function.


From over 10 years of working in the fitness and health industries in multiple roles, such as fitness instructor, Personal Trainer, Physiotherapist, clients have always found Alex’s passion and motivation to help them as a stand-out feature (his hilarity and undoubted charm coming closely behind).


When not improving people’s health one single leg kettlebell snatch at a time, Alex likes nothing more than being in Sweden, his mother’s native country, chopping wood and lifting cows.



MSc Physiotherapy, Napier University

BSc Sports and Exercise Science, Napier University

HiND in Fitness, Health & Exercise, Telford College

REPS Level 4 Low Back Pain

Active IQ Level 3 Diploma in exercise referral

REPS Level 3 Advanced Personal Training

Body Type Nutrition Academy Coach

UK Strength and Conditioning Association (UKSCA) Weightlifting for Sports Performance (Level 2)